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Building a Programmatic Future: Trade Promotions and Shopper Marketing
This session will explore the technologies and strategies that retailers are currently investing in to move the industry toward more efficient and effective digitally-enabled trade marketing, promotions, and shopper marketing programs. Jessica Blakely of Raley’s and David Moran and John Russo of Eversight will outline their vision for the future of grocery trade marketing and the actions that are being taken today to ensure that vision is realized across the industry.

00:55:00

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